Australia’s most enduring radio program marks an impressive 80 years of storytelling from rural communities—and behind this milestone lies a rich history of evolving farming realities and broadcasting innovations. But here’s where it gets controversial: While much has changed over the decades, the core mission of The Country Hour remains strikingly consistent, bridging the gap between rural life and the wider Australian society.
On December 3, 1945—just a few years after the conclusion of World War II—former Hunter Valley auctioneer Dick Sneddon launched what was then a national radio program aimed at farm families across Australia:
“Hello everyone, this is Dick Sneddon from The Country Hour, bringing a dedicated program for Australian farm communities.”
Looking ahead to 2025-26, the value of Australian agriculture is projected to surpass $100 billion—an astonishing figure that reflects the sector’s growth. Yet, back in 1945, farmers faced significant hurdles and a steep learning curve.
In the aftermath of World War II, the Australian government’s soldier settlement scheme was in full swing. Many returned servicemen and women sought new beginnings by settling on the land, learning both the art and science of farming to help feed and clothe a nation rebuilding itself post-war—and to contribute to global exports.
The Country Hour was designed as a vital tool to transmit agricultural news and advice to this burgeoning generation of farmers, who were eager, often for the first time, to learn how to cultivate the land properly. The ABC’s rural department leader at the time, John Douglass, described the show's initial purpose as:
"To highlight the issues faced by country folk and foster a more sympathetic understanding between urban and rural Australians."
Over time, The Country Hour evolved from a centralized broadcast into specialized editions tailored to each state and territory, laying the groundwork for today’s expansive ABC Rural network. Fast forward to today, and the program continues to tackle core issues like food security, weather patterns, market conditions, and more—right at midday every weekday.
Mike Pritchard, a respected former ABC rural reporter from the Upper Hunter, reflected on the program’s significance: “Being part of the rural team for over three decades has been a privilege. Today, many urban Australians still don’t fully grasp the importance of rural contributions, and The Country Hour has played a big role in changing that.”
Grew up on the land himself, Mr. Pritchard’s background helped him connect and earn trust with farmers, enabling them to bravely share their stories and challenges.
“ABC encouraged us to spend time in the field, alongside farmers, which built respect and understanding. That connection is what makes rural reporting so meaningful,” he added.
Covering moments of joy—such as celebrating bumper harvests—and moments of hardship, like droughts, floods, or other natural disasters, is part of the job. Pritchard admits these stories are often tough to tell:
"You see the pain and resilience on farmers’ faces. When you leave, their hardships linger with you—they are still living through it while you drive away. That’s hard to carry."
Beyond radio, ABC’s dedicated rural reporters produce content across TV and digital media, ensuring these vital stories reach diverse audiences. Pritchard emphasized: “Having specialized rural reporters today is even more critical. Unless you’re part of the rural community, it’s hard to grasp the profound impact farming has on the national economy and society.”
And this is where some debate heats up—does the media truly do enough to represent rural realities? Or are urban narratives still overshadowing the authentic voices from the land?
Agronomist Greg Rummery from Walgett, NSW, shared a light-hearted takeaway: “Reaching 80 years is a huge achievement! I can’t even count how many times I’ve spoken on The Country Hour about various topics.” Despite his humor, his dedication is clear: he consistently tunes in, especially for the Bureau of Meteorology’s on-air weather reports.
"I often call in at 12:30 pm to hear the forecast from a human voice, which feels more reliable than just looking at a screen. Especially during dry times, when rain is desperately needed, that human touch makes a big difference," he explained.
Farming is inherently unpredictable and often challenging, but Rummery highlights the strong tradition of sharing knowledge within agriculture:
"In our industry, staying ahead means constantly seeking new information and being ready to adapt. Programs like The Country Hour facilitate this exchange, encouraging farmers to share what’s working and what’s not. That spirit of collaboration helps strengthen communities like Walgett and beyond."
Looking at the broader picture, ABC Director of News Justin Stevens praised the longstanding legacy of The Country Hour: “This program exemplifies our deep commitment and ongoing connection to regional Australia. The ABC now employs around 600 staff across 56 locations in rural and regional areas, producing more than 800 hours of unique local radio each week. These regional broadcasts give a voice to rural Australians, covering stories that affect not only the land but the entire nation.”
As The Country Hour marks its 80th anniversary, the program remains a vital part of Australia’s media landscape. Special broadcasts are scheduled throughout the day on December 3 to celebrate this milestone.
So, as we reflect on how far we’ve come, the real question remains: How can we continue to honor and improve the ways rural stories are told, understood, and valued? Do you believe programs like The Country Hour still hold the power to change perceptions, or are they just echo chambers of an increasingly disconnected Australia? Share your thoughts below.
